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SEO has always changed over time, but the changes we’re seeing in 2025–26 are unlike any we’ve seen before. Artificial intelligence (AI) is changing the way search engines index, rank, and distribute material so quickly that old methods don’t work anymore. The only way for firms and marketers that want to stay ahead is to […]

In the world of digital marketing, website performance and user experience (UX) are no longer optional; they are necessary. As we go into 2025, Core Web Vitals have become a key part of SEO optimisation. They have a direct effect on how well your website ranks on Google and how easy it is to find. […]